TYPO:
SHANGHAI
2021
SHANGHAI
2021
2021
Visual
Branding
Branding
SHANGHAI | 上海
The 2021 TYPO global conference will be held in Shanghai, China. A perfect middle point where cultures of the East merges the West. Shanghai is the largest city in China, a place immersed with rich history of Western culture, a place where amazing happens. In Chinese, Shanghai is often referred as "魔都", a bane derived directly from the description of the Japanese author, Shofu Muramatsu. A more soundly translation would be "The magical city". Not only it has an abundant history, it is also one of the fastest growing cities in the world. In a span of 10 years, Shanghai has raised its GDP shockingly from 30 to 50 percent, and now housing a population of 26 million people.
In this project, lays a custom font design that elaborates the cyber aspect of the city, reversible posters, billboard, stationaries, and accessories including t-shirt, pin buttons, paper bags, and a LP record of the conference, which will be handed out during closing.
The 2021 TYPO global conference will be held in Shanghai, China. A perfect middle point where cultures of the East merges the West. Shanghai is the largest city in China, a place immersed with rich history of Western culture, a place where amazing happens. In Chinese, Shanghai is often referred as "魔都", a bane derived directly from the description of the Japanese author, Shofu Muramatsu. A more soundly translation would be "The magical city". Not only it has an abundant history, it is also one of the fastest growing cities in the world. In a span of 10 years, Shanghai has raised its GDP shockingly from 30 to 50 percent, and now housing a population of 26 million people.
In this project, lays a custom font design that elaborates the cyber aspect of the city, reversible posters, billboard, stationaries, and accessories including t-shirt, pin buttons, paper bags, and a LP record of the conference, which will be handed out during closing.
In this project, lays a custom font design that elaborates the cyber aspect of the city, reversible posters, billboard, stationaries, and accessories including t-shirt, pin buttons, paper bags, and a LP record of the conference, which will be handed out during closing.
